MBA in Media & Entertainment

With the Media & Entertainment Industry set to grow big time in years to come, there is an acute shortage of managers with necessary industry knowledge and orientation. This management program will help the industry find the managers needed to support growth and give the right career opportunity to candidates looking forward to joining the Media & entertainment industry.

Access Atlantech Edutainment (I) Ltd (AAT)., India’s largest media Education provider in the technology arena has tied-up with Hindustan University, UGC & AICTE approved, deemed institution, which has sprawling campus in Chennai. The first year of the programme will be conducted on the Hindustan University campus in Chennai & the programme’s second year will be held on the Access Atlantech (AAT) campus in Chennai.

OBJECTIVE
The course objective is two fold – it gives an overall view and total grasp on management subjects used in governance as in Business, finance, production and general management. Secondly, it focuses on core industries as in Media, entertainment, online, design and lifestyle. An unique course as it combines practical, hands-on and theory based knowledge alongside international case studies from the industry. A Management grad from this program will possess working knowledge of the industry at unparalleled levels giving him a cutting edge over his contemporaries.

ELIGIBILITY
Academic Qualification Graduate (10+2+3) and above with minimum second class (50%), in UG from any stream of education – Engineering / Arts /Media/ Commerce from a UGC recognized University.

THE PROGRAM OF STUDY
Duration:
The duration of the program is two years and students could complete the program within a period of 5 years from the year of admission and the program will comprise of the subjects given in the course content.

Medium Of Instruction
English will be the medium of instruction for the program.

Semester I

• Data Analysis for Business Decisions
• Economic Foundations of Business Environment
• Total Quality Management
• Organizational Behaviour
• Communication Skills and Business Correspondence
• Accounting for Management
• Legal Aspects of Business
• Principles of Management and Advertising

Semester II

• History of Media
• Financial Management
• Marketing Management
• Human Resource Management
• Applied Operations Research for Management
• Strategic Management
• Research Methods in Business

Practical

• Business Application Software
• Seminar I (Emerging Trends in Management - Case Study Analysis and Seminar)

Summer Semester (6 Weeks)
Project report of the Summer Project is to be submitted by the students within 30 days from the commencement of the 3rd semester. Evaluation report should be sent to the Controller of Examinations by the HOD through the Principal, before the last working day of the 3rd semester.

Semester III

• Managing Media
• Media Business Practices
• Sound Production and Music Industry Management
• Film and TV Production Programming Management
• Film Animation and Gaming Programming Management
• Social Media and Rich Media

Practical

• Media Project – Summer Internship
• Seminar II ( Emerging Trends in Management - Case Study Analysis and Seminar)

SEMESTER IV

• Media Project Work

ACADEMIC DELIVERY
The methodology of instruction is learner-oriented, and the student has to be an active participant in the teaching-learning process.

A multi-channel approach is followed for instruction. It comprises a suitable mix of

• Self Instructional Material (SIM)
• Personal Contact Programme
• Internal Assessment
• Project work
• Annual Examination
• Labs and hands on production sessions which is Unique to this MBA.

SELF INSTRUCTIONAL MATERIAL (SIM)

SIM are the primary form of instructional materials. Improvement in quality is ensured through SIMs because no single text book can cover the course content appropriately. Also SIM is designed to make the subject matter self-explanatory and easy to understand. Each SIM is divided into blocks consisting of several units. Each unit is sized in such a manner that it can be studied in a session of about 4 to 6 hours.